MMO4PLAYERWhere this genre’s players and money actually are
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Still Running — and How You Can Tell

Blizzard stopped publishing subscriber counts in 2015. The token price kept talking.

A gold-denominated market instrument replaced the one number the company used to report, and it has been running for a decade.

7.1millionsubscribers, the last figure reported — Activision Blizzard Q1 2015 earnings call, May 2015

Read the piece

The only public signal left on some of these games is a price or a count that moves; reading it means reading a screen like this one.

Photo: AlphaTradeZone / Pexels

Reporting on the massively multiplayer online market: what is running, what it costs and who it pays.

Who publishes the numbers

Where the money moved →
Blizzard Entertainment company wordmark
No subscriber figure since 2015
Square Enix company wordmark
Registered accounts, by announcement
NCSOFT company wordmark
Quarterly, by line
Roblox company wordmark
Daily active users, SEC filing
Steam company wordmark
Concurrency, for its own storefront
Epic Games company wordmark
Nothing, by choice

The shelf — every figure attributed and dated

Four numbers the market actually publishes

7.1million

World of Warcraft subscribers — the last figure Activision Blizzard reported before it stopped publishing the count.

Activision Blizzard Q1 2015 earnings call, May 2015 · the piece

30million

Final Fantasy XIV registered accounts, lifetime rather than active — the metric Square Enix publishes instead of subscribers.

Square Enix announcement, May 2023 · the piece

88.9million

Roblox daily active users for the full year, more than every western MMO combined.

Roblox Corporation full-year 2024 SEC filing · the piece

4trillion KRW

Cumulative Lineage M revenue, from a game with no western release at all.

NCSoft 2022 annual report · the piece

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All 30 pieces →

Rules, and how it got here

The dated record the rest of this site argues with

Two sections carry the documents: named rulings with the law they were decided under, and the decisions between 1978 and 2004 that set the template everything since has followed.

  1. 1978Roy Trubshaw writes MUD1 at the University of Essex
  2. September 1997Ultima Online launches and passes 100,000 subscribers within a year
  3. 23 November 2004World of Warcraft launches
  4. February 2013A members’ poll restores a 2007 RuneScape backup
  5. April 2015The WoW Token launches, one month before the last subscriber disclosure
  6. 21 June 2017Lineage M launches in South Korea and breaks the country’s single-day revenue records
  7. April 2018The Belgian Gaming Commission publishes its four-game loot-box assessment

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